basic information
|
school : |
school of economics and management |
gender： |
female |
date of birth： |
198712 |
title： |
lecturer |
education： |
ph.d of management |
tutor： |
master degree |
interest of research: |
marketing management, consumerbehavior, auctiontheory |
academic background
from2005to2009,central china normal university, bachelor's degree in business administrationand mathematics;
from 2009to 2012,chongqinguniversity, master's degree of management;
from 2012to 2018,huazhong university of science and technology, ph.d of management.
enrollment information
1. admissiondisciplines: business administration
2. researchdirection:marketingmanagement, consumerbehavior,auctiontheory
3. enrollmentyear: 2023-2024
representative articles
1.reserve price of risk-averse search engine in keyword auctions with advertisers' endogenous investment[j]. rairo - operations research, 2021, 55：231-245. (sci)
2.research on the the mechanism of keywords auctions with advertisers’competitive investment. chinese journal of management science,2019, 27(5): 184-195. (cssci)
3.the mechanism design of keyword auction with user benefits, journal of industrial engineering /engineering management, 2012,4(26):146-153. (cssci)
4. research on sponsored search auction based on advertisers’endogenous effort, technology economics, 2018,37(11):96-101.(peking university core)