basic information
|
school : |
school of economics and management |
gender： |
female |
date of birth： |
197901 |
title： |
associate professor |
education： |
ph.d of management |
tutor： |
master degree |
interest of research: |
strategic management,marketing management, consumerbehavior |
enrollment information
1. admissiondisciplines: business administration
2. researchdirection: strategicmanagement,marketingmanagement, consumerbehavior
3. enrollmentyear: 2023-2024
representative projects
1. presided over the major philosophical and social science research project of hubei provincial department of education, "research on the influence mechanism of entrepreneur's motivation perception of social responsibility behavior on brand image" (project number: 20zd045), in progress.
2. presided over the soft science project of science and technology department of hubei province, "research on influencing factors and implementation path of innovation and entrepreneurship of university researchers in hubei province" (project no. : 2017adc041), which has been concluded.
representative articles
1. zhang xiaojuan, wu linghao. empirical analysis of the impact of pricing strategy and price level on profitability of small and medium-sized enterprises [j]. business economics research (peking university core),2020(01).
2. zhang xiaojuan, wu linghao. research on improving enterprise human resource crisis management ability [j]. leadership science (peking university core),2019(09).
3. zhang xiaojuan, huang chunming, wang yanbo. development and prospect of supply chain finance in commercial banks in the fintech era [j]. the banker (peking university core),2018(06).