basic information
|
school : |
school of economics and management |
gender： |
female |
date of birth： |
198404 |
title： |
associate professor |
education： |
ph.d of management |
tutor： |
master degree |
interest of research: |
marketing management, consumerbehavior， individual donation behavior. |
enrollment information
1. admissiondisciplines: business administration
2. researchdirection:marketingmanagement, consumerbehavior, individual donation behavior.
3. enrollmentyear: 2023-2024
representative projects
1.research oncreatingmechanism ofdonorvalue anditseffects on the
publiccontinuousdonation in theonlinepublicwelfareprojects, the project of national natural science foundation of china(no: 71704049), 201801-2020.12.
2.research on the influence mechanism of shared value on individual donation decision based on the background of internet,thehumanities and social science youth fund projectof hubei province education department,(no:17q066),201701-201912.
representative articles
1. fenfen zhao.the influence mechanism of individual donation behavior in china[m]. beijing: economic science press, 2021,11.
2. fenfen zhao, xiaohui shi, xiumei li. the influence mechanism of social interaction on intention to continue using mobile public welfare applications [j]. social behavior and personality: an international journal, 2021.
3.fenfen zhao, lanying du and jundong hou. the influence of organization fundraising technique on employees’ donation amount: the moderating effect of face orientation and power distance [j]. management review, 2018.
4.fenfen zhao and lanying du. research on the influencing factors of employees’ donation intention based on chinese situation [j]. science-technology and management, 2016.